QR U? - dress
The digital media has made self promotion easier and the route to fame has become more accessible. We have become our own paparazzi's and media.
The dress allows her to use the promotional ability of the internet to the maximum, while appearing in public offline. The dress is composed of different QR codes that link to different promotional material online that can be viewed instantly on her fans mobile phones.
Some of the codes link to a custom made videos. When scanned with a QR reader on a mobile phone the mask on the front will link to this video
And another code, above her heart, will show this video.
Supported by Swarovski.
Photography: Eugenia Walberg