Projects:
Sasa Clock
Tree and Cloud
Blush
Raven Wings
Drama
Hitchhiker
The Devil´s Pet
Illustrations/
graphics:
Identity
Christmas card
Kakali
Collaborations:
7-9-13
Stigvel
Bongo Blida
QR U? - dress
The digital media has made self promotion easier and the route to fame has become more accessible. We have become our own paparazzi's and media.
The "super-self-promotional-dress" is designed for a pop star, Kali in Steed Lord. (www.steedlord.com)
The dress allows her to use the promotional ability of the internet to the maximum, while appearing in public offline. The dress is composed of different QR codes that link to different promotional material online that can be viewed instantly on her fans mobile phones.
Some of the codes link to a custom made videos. When scanned with a QR reader on a mobile phone the mask on the front will link to this video
And another code, above her heart, will show this video.
Supported by Swarovski.
Photography: Eugenia Walberg
2011
©Thorunn Arnadottir